Google Completes Acquisition of Fitbit: Analysis of What It Means – DC Rainmaker

To get to that point however, Google had to calm regulators all over the world with respect to personal privacy concerns about how the search and data optimization giant will treat Fitbit users individual health data. Information that sneaks closer and more detailed towards the definition of medical information, as the business rolls out clinically authorized functions like SpO2 tracking. Eventually, Fitbit would consent to not utilizing Fitbit health data for Google advertisements.

More than a year after Google initially announced their prepared acquisition of Fitbit, its finally complete. Or at least, total from the legal viewpoint. The real work actually begins now, of figuring out how to incorporate the 2 business and managing that task.

Google & & Fitbit Letters:

Fitbits CEO James Park published an open letter to users today upon statement, which isnt extremely detailed with what follows, however Ill include it initially, before we speak about the letter you probably care about. This letter mainly talks with the privacy aspects:

” Im writing today to let you know that Fitbit is now formally part of Google. Its an extremely exciting minute for us as a company and for our Fitbit community of users around the world.
Considering that shipping the original Fitbit tracker in 2009 to now having offered more than 120 million devices in over 100 nations, this mission has actually never wavered. Instead, millions of you joined that objective, and made Fitbit a motion that transformed lives.
This is simply the beginning because ending up being part of the Google household means we can do even more to motivate and inspire you on your journey to better health. With access to Googles amazing resources, understanding and international platform, the possibilities are truly endless.
I believe that this acquisition will develop many opportunities. However I likewise want you to know that a lot of the things you know and enjoy about Fitbit will remain the very same. Well stay devoted to doing whats right, to putting your health and wellness at the center of everything we do and to using a no-one-size-fits-all approach with options that work across both Android and iOS.
The trust of our users will continue to be paramount, and we will maintain strong information personal privacy and security protections, providing you control of your data and remaining transparent about what we collect and why. Google will continue to protect Fitbit users personal privacy and has actually made a series of binding dedications with worldwide regulators, validating that Fitbit users health and health information will not be used for Google ads and this information will be kept separate from other Google ad data. Google likewise affirmed it will continue to allow Fitbit users to pick to link to 3rd party services. That suggests youll still have the ability to link your preferred health and health apps to your Fitbit account. These and other dedications by Google reinforce why Google is an ideal partner for Fitbit who will continue to put our users first and help further our mission to make everybody worldwide healthier.
Thank you for letting us become part of your lives and your health journey.
Regards, James Park”

The few sentences that matter most here and have real-world ramifications and significance, are these ones:

” Google will continue to protect Fitbit users personal privacy and has made a series of binding commitments with worldwide regulators, confirming that Fitbit users health and health data wont be utilized for Google ads and this information will be kept different from other Google ad information. Google also affirmed it will continue to allow Fitbit users to pick to connect to 3rd party services. That indicates youll still be able to connect your favorite health and health apps to your Fitbit account.”

Ive included the bolding above. In brief:

Interoperability has actually been Androids bread and butter considering that day 1, and its a core location that Android does a better task of the entire smartwatch ecosystem than Apple. On iOS, 3rd party watches cant send out text messages (simply receive them). Its due to the fact that Apple Watch enables it, and the smooth integration of Apple Watch and iOS ends up being a core bidirectional selling point.

Now as I kept in mind in the intro– now comes the difficult part, merging these two companies and their hidden items together. Fitbit essentially has 2 lines of products to sort through:.

A) Wear OS isnt viable for Fitbits non-smartwatch activity trackersB) Wear OS is still a battery monster.

However the difficulty with that broad-brush statement is somewhat twofold:.

But I dont think thats a bad thing. Eventually, Wear OS is a strong OS in terms of performance, integration, and 3rd celebration support. Naturally, its still a battery dumpster fire, but theres no better method to make headway on that than Fitbits longer battery life requirements. Fitbits a platform that extremely regularly provides on 4-5 day battery life claims for its smartwatches. Not to discuss the ever-promise of improved Wear OS hardware with respect to battery life, though thats heavily dependent on chipset makers that have routinely oversold long term pledges. Still, if Google decides to take a page from Apples book and start developing their own hardware foundations more deeply, that might resolve that.

— Fitbit users health and wellness data will not be used for Google advertisements (though, it discusses absolutely nothing about non-fitness data)– This data will be kept different from other Google ad information– Fitbit will continue to enable 3rd party services (such as MapMyFitness/Peloton/etc …).

And more particularly, its that first sentence that matters (the second sentence is just a re-word of what Fitbits CEO said). Here theyre essentially assuaging issues that Google and Android specifically will lock down health data such that only Fitbit gadgets work or that Android in some way locks down the watch side so that 3rd party watches (such as those from Garmin, Samsung, etc.), possibly locking them out. This generally says they will not do that.

” Well likewise keep access to Android APIs that allow devices like physical fitness trackers and smart watches to interoperate with Android smartphones, and well continue to enable Fitbit users to select to connect to third-party services so youll still be able to sync your preferred fitness and health apps to your Fitbit account.”.

Still, theres no question that Fitbits smartwatch OS is going away. Its simply not viable long-term, and Fitbit has actually made no efforts in the last 14 months to even hint that it may remain on.

A) Smartwatches like the Fitbit Sense and Versa linesB) Activity tracker bands like the Fitbit Charge series.

Its the letter from Rick Osterloh, Googles Senior Vice President of Devices and Services, where youre gon na find the information about the future of Fitbit gadgets. Initially, heres that letter in full:.

Not to mention that Wear OS still has relatively little uptick in apps (simply like Fitbit does). Sure, the app stores are complete of apps, but very few that youll in fact use beyond a brief a couple of time glance.

The Future:.

Fitbit typically releases items in the April and September timeframes, so it remains to be seen if they end up pulling something together for a spring release. However, Ill definitely be enjoying.

Once again, he re-iterates some of the personal privacy aspects that Fitbits CEO described, however then theres some device-specific elements here, specifically these sentences:.

In any case, I presume well see items this fall, at the typical Fitbit release timeframe. That d have to do with the fastest the company could spit out a Wear OS based item, assuming they were currently laying the groundwork for it. Which, I think they have actually been (operating as if they were just any other business desiring to make a Wear OS gadget, per typical legal requirements around acquisitions before close).

I think this is all pretty uncomplicated, and is generally simply what I laid out a year back. The answer for the smartwatch side is unquestionably Wear OS, and to a degree, Google says that. Their SVP of Devices and Services, Rick Osterloh, kept in mind that nearly 14 months back at the statement, saying this “an opportunity to invest a lot more in Wear OS in addition to introduce Made by Google wearable gadgets into the marketplace.”.

” For more than a decade, Fitbit has helped people all over the world live much healthier, more active lives. A clear leader in the industry, Fitbit constructed a dynamic community of more than 29 million active users by developing amazing wearable devices and immersive wellness experiences. Today, Im thrilled to announce that Google has actually finished its acquisition of Fitbit and I wish to personally invite this talented group to Google.
Fitbits latest and most advanced fitness smartwatch, Fitbit Sense, includes stress management tools and brand-new ways to manage your heart health, consisting of an ECG app to evaluate heart rhythm for indications of atrial fibrillation (AFib). And with its newest tracker, Inspire 2, Fitbit brought an enhanced design and functions, consisting of Active Zone Minutes, to its most available device. Fitbit included a new Health Metrics control panel in the Fitbit app which lets you track and see modifications in heart rate variability, breathing rate and oxygen saturation. These most recent services and gadgets help you much better manage your health and health, and when combined with Fitbit Premiums personalized insights, material and actionable assistance, you have whatever you need to reach your objectives.
Technology can change the method people handle their health and health, and thats especially essential nowadays. Well work carefully to produce brand-new devices and services that assist you improve your understanding, health, success and joy. Your privacy and security are vital to accomplishing this and we are devoted to securing your health info and putting you in control of your information.
We worked with worldwide regulators on a technique which safeguards consumers privacy expectations, consisting of a series of binding dedications that confirm Fitbit users health and health information will not be utilized for Google advertisements and this information will be separated from other Google advertisements information. Well also preserve access to Android APIs that enable devices like fitness trackers and clever watches to interoperate with Android smart devices, and well continue to permit Fitbit users to pick to link to third-party services so youll still be able to sync your favorite health and fitness apps to your Fitbit account.
Together, we can make health and health more available to more individuals. Were positive the combination of Fitbits leading innovation, product know-how and health and health development with the finest of Googles AI, software and hardware will drive more competitors in wearables and make the next generation of gadgets better and more cost effective. For more on what this collaboration implies for Fitbit and its neighborhood of millions of users, please read Fitbit CEO James Parks letter to consumers.

With that– thanks for reading!

Ultimately, Fitbit would agree to not using Fitbit health data for Google advertisements.

Google will continue to safeguard Fitbit users privacy and has actually made a series of binding commitments with international regulators, confirming that Fitbit users health and wellness information will not be used for Google advertisements and this data will be kept different from other Google advertisement data.” Google will continue to secure Fitbit users privacy and has made a series of binding dedications with international regulators, validating that Fitbit users health and health information wont be utilized for Google ads and this information will be kept different from other Google ad data. Fitbits latest and most sophisticated health and physical fitness smartwatch, Fitbit Sense, includes stress management tools and new methods to handle your heart health, including an ECG app to evaluate heart rhythm for signs of atrial fibrillation (AFib). Well likewise preserve access to Android APIs that enable gadgets like physical fitness trackers and clever watches to interoperate with Android mobile phones, and well continue to allow Fitbit users to pick to connect to third-party services so youll still be able to sync your favorite health and physical fitness apps to your Fitbit account.

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