Fri 15 Jan 2021 13.00 GMT
In her last few weeks at school, 19-year-old Sarah Griffiths– who makes emotional electropop as Griff– got excellent at lying. Regardless of having recently signed a major-label record deal, she informed instructors going after university applications that she was taking a gap year. “I simply didnt like the idea of speaking about [being an artist],” she states. “I didnt desire individuals to think it was a pastime– I was severe about it.” The Guide: Staying In– register for our home entertainment tipsIt is reasonable to say everybody knows now. While 2019s exceptional Mirror Talk EP– launched 4 months after her A-levels– laid the structures, 2020s windswept, piano-based weepie Good Stuff (19m Spotify plays and rising) saw her land prominent collabs with the producer Zedd (tear-stained dance track Inside Out) and Disney, singing its Christmas-advert ballad Love Is a Compass. A nomination for an Ivor Novello rising star award was followed by a magnificent livestream from Londons Tate Modern, prior to she completed fifth on the BBC Sound of 2021 survey. “My proudest minute so far,” she beams.Superstardom appeared a long method off maturing in the sleepy town of Kings Langley in Hertfordshire. “Being half-chinese and half-jamaican, as a household we stuck out like an aching thumb,” she states. “Ive always felt a little bit various. Music has actually helped me embrace that. Now I cant think about anything worse than resembling everyone else.” That musical journey was aided by a mix of Taylor Swift (Griffiths found out to play Swifts 2008 album Fearless when she was 9), Sundays invested at church, and her moms and dads thoughts regarding timewasting. “They resembled: No TELEVISION in the week, do something practical, learn something, so I gravitated towards music.” After teaching herself production utilizing her brothers copy of the music software Logic, a handful of early homemade demonstrations captured the attention of a supervisor prior to she landed a record offer with Warners three years ago. “I didnt know what a record deal was so I kept them waiting for a year– I wanted to complete school.” She began utilizing her textiles A-level immediately, avoiding designer labels in favour of her own self-made attire in early photoshoots. “I just love developing things,” she states of her DIY ethos. “I delight in the challenge of picturing something in your head and after that making it come to life.”
“I do not have difficulty being extremely honest with my lyrics,” she states. “Of course I desire to reach the masses,” she says. “Thats what pop music is for.
” The Guide: Staying In– sign up for our house entertainment tipsIt is fair to say everyone knows now. Music has helped me welcome that. “They were like: No TV in the week, do something practical, discover something, so I gravitated towards music.” After teaching herself production utilizing her siblings copy of the music software application Logic, a handful of early homemade demos captured the attention of a supervisor prior to she landed a record deal with Warners three years earlier. “Thats what pop music is for.
The increasing star grew up feeling various. Now she makes gloriously melodramatic, Taylor Swift-approved electropop