If you hadnt yet observed, Rust is having a bit of a minute. The streamers, including Shroud, Pokimane, Myth, XQc and more, have all uploaded their own point of views of the island (even producing their own factions), making for compelling seeing – and seriously improving Rusts player count in the process.
All this, of course, appears to be paying off extremely well for Rust developer Facepunch, with studio founder Garry Newman revealing the studio had actually made over $1m (₤ 734k) on 2 days in one week.
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If this story all appears extremely familiar, you might be considering social reduction video game Among Us, which became a megahit in 2015 after banners all of a sudden chose up the video game, regardless of it having actually originally been launched in 2018. Rust struck a peak of 1.37 m viewers on Twitch earlier this month, where the formerly regular monthly peaks had actually reached only a number of thousand (by means of TwitchTracker). All of which goes to reveal how Twitch banners can give a multiplayer an enormous boost – even if its not the newest title on the block.
We made over m on Steam on two days this week? pic.twitter.com/UTiqxgzdO0— garry (@garrynewman) January 8, 2021
If you had not yet noticed, Rust is having a bit of a minute. Its been around since 2013, the survival multiplayer is experiencing a revival in appeal after a lot of high-profile banners set up private server together. The banners, including Shroud, Pokimane, Myth, XQc and more, have all published their own point of views of the island (even producing their own factions), producing compelling seeing – and seriously boosting Rusts player count in the procedure.
Prior to the recent rise in appeal, Rusts previous Steam concurrent gamers record stood at 125k in April 2020 (coinciding with coronavirus lockdowns), but on 8th January it smashed that record by peaking at 201,497 players. The numbers have continued to increase over the last week, and as spotted by PCGamesN, the video game hit 244,394 concurrent players on 16th January – breaking that record yet again.
All this, naturally, seems to be paying off really perfectly for Rust developer Facepunch, with studio creator Garry Newman exposing the studio had made over $1m (₤ 734k) on two days in one week. With the player count revealing no indication of decreasing, I imagine this is going to be a very excellent month for the game. And we have not even had the Rust console launch yet.