This brand-new internal memo follows a now-deleted report from Korean outlet TheElec previously this month that claimed LG was preparing to leave the mobile phone service. LG branded that report “completely incorrect and without merit,” in a statement to Android Police simply a week back.
LG has actually formerly assured “wow factors” to attempt and attract consumers and make its flagging mobile division profitable. LG has actually attempted multiple times with the G7, the V40, the G8, and the V50 to take on Samsung and Huawei, however its not been enough to press its market share in the best instructions. LGs most current Velvet and Wing mobile phones have actually attempted to attempt something new, but neither were well gotten.
Now LG CEO Kwon Bong-seok has notified employees that the business is considering making big changes to its mobile phone business.
Samsung, Huawei, Xiaomi, Vivo, and Apple all continue to dominate around the world smartphone shipments, according to IDC. LG is now turning its focus to its Rollable phone, in an effort to differentiate it from the competitors. LG teased the Rollable device again at the Consumer Electronics Show recently, with a “special resizable screen” that extends from a phone to become a small tablet display.
LGs Rollable phone.
LG has actually promised its Rollable gadget is genuine and will release in 2021, but with the company reevaluating its mobile strategies it might be one of the last LG phones well see.
LG is considering leaving the smart device market in 2021. After losing around $4.5 billion over the past 5 years, LGs smartphone service has been having a hard time to take on competitors. Now LG CEO Kwon Bong-seok has actually alerted employees that the business is considering making huge changes to its mobile phone organization.
The Korea Herald reports that Kwon Bong-seok sent out an internal memo to personnel on Wednesday, meaning a change in instructions for LGs phone business. “Since the competitors in the worldwide market for mobile phones is getting fiercer, it has to do with time for LG to make a cold judgment and the best option,” says an LG authorities in a statement to The Korea Herald. “The business is thinking about all possible measures, consisting of sale, withdrawal and downsizing of the mobile phone company.”
LG validated the internal memo was authentic in a statement to The Verge, keeping in mind that absolutely nothing has actually been chosen. “LG Electronics management is dedicated to making whatever choice is essential to solve its mobile organization challenges in 2021,” says an LG representative. “As of today, absolutely nothing has actually been completed.”
“Since the competition in the worldwide market for mobile devices is getting fiercer, it is about time for LG to make a cold judgment and the best choice,” states an LG authorities in a declaration to The Korea Herald. “LG Electronics management is committed to making whatever choice is essential to solve its mobile business challenges in 2021,” says an LG spokesperson.