Netflixs COO and primary product officer Greg Peters said the feature is created for users to “suggest to us that they simply desire to skip browsing completely, click one button and well pick a title for them simply to immediately play.” During its tests of the function, Netflix has actually try out consisting of a “Shuffle Play” button on its profile select screen, and a “Play Something” option in its menu.
Netflixs Shuffle Play function, which the business was spotted screening in 2015, is getting a widespread launch in the very first half of 2021. Variety reports the business made the statement as part of its most current monetary outcomes. In its screening phase, Shuffle Play has actually worked by choosing content based on your watching history, helping you avoid feeling overwhelmed by Netflixs house screen full of content.
Heres how that wound up looking:
Picture by Julia Alexander/ The Verge
Whatever it ends up being called, Shuffle Play will join Netflixs other current attempt to make it much easier to discover content to view. In 2015, it included a “New & & Popular” tab to the service, which includes a combination of new, popular, and upcoming material.
The huge question now is what Netflix will wind up calling the function. Throughout its profits presentation, co-CEO Reed Hastings joked that they might call it “Im Feeling Lucky,” after the Google search feature that avoids straight to the top search results page. However Peters quickly shot down that idea.
“Were going to create something much better than that, so wait for this. Youll see it when it rolls out,” Peters stated.