Amazon wins 49% of new TV streaming customers in run-up to Christmas – The Guardian

In the final quarter Amazon attracted 49%, or more than 635,000, of all brand-new subscribers to paid streaming services– which likewise include Skys Now TELEVISION, and BritBox from ITV and the BBC– according to the current research study from the data firm Kantar. That total was nearly 3 times the number of new subscribers to its nearest rival, Netflix, which took 17%. Its fall crowd-pullers included The Crown and The Queens Gambit in the Christmas quarter.

Amazon showed more popular than Netflix in the run-up to Christmas as live Premier League and worldwide rugby helped it bring in half of all brand-new UK customers to streaming services in the last quarter last year.

There were nearly 1.3 m brand-new subscriptions to services such as Netflix, Disney+ and Amazon Prime, which consists of access to Prime Video along with perks such as complimentary delivery on purchases, as bored Britain relied on streaming in record numbers to remain captivated throughout the pandemic.

Amazon Prime secured nearly half of new UK memberships to streaming video-on-demand services in the last quarter of 2020

Kantars research also discovered the 4th quarter showed to be the very best of the year by some distance for brand-new subscribers to BritBox, which took a 5.2% share of total new sign-ups, which was credited to the return of satire Spitting Image.

The research likewise exposed the impact of the arrival last March of Disney+, which launched under the very best possible conditions as the UK went into lockdown. It drew in more than 50% of overall brand-new UK subscribers in the first quarter, powered by Star Wars TELEVISION series spinoff The Mandalorian and movies such as Frozen 2. Nevertheless, growth slowed considerably as the pandemic used on, with the streaming service drawing in 15% of brand-new customers in the last quarter.

Amazons method of offering live sport– a category Netflix has actually eliminated– along with general entertainment proved a winner as the retail giant wanted to increase subscriptions to Amazon Prime in the key joyful retail season. Amazon broadcasted 20 live Premier League games, the second of three seasons under its present offer, along with the Autumn Nations Cup rugby competitors including the home nations and groups from Fiji, France, Italy and Georgia. The global hit TV series The Boys and the Borat film sequel likewise sustained a surge in subscribers.

Overall, for the full year, Disney+ drew the biggest proportion of brand-new UK subscribers, 38% of the overall, with Amazons Prime Video taking a quarter and Netflix 19%.

” In the 4th quarter 1.3 million British homes secured a new video streaming subscription, and Amazons Prime Video captured almost half of these,” said Dominic Sunnebo, senior vice-president at Kantars Worldpanel operation. “Amazons increasing concentrate on live sports continues to pay big dividends.”

Most popular shows on UK membership streaming services in the 4th quarter 2020

1 The Crown– Netflix2 The Queens Gambit– Netflix 3 The Mandalorian– Netflix 4 The Boys– Amazon Prime Video 5 The Undoing– Skys Now TV

Source: Kantar

In the last quarter Amazon brought in 49%, or more than 635,000, of all brand-new customers to paid streaming services– which likewise include Skys Now TV, and BritBox from ITV and the BBC– according to the newest research study from the data company Kantar. Amazons technique of offering live sport– a genre Netflix has ruled out– along with general entertainment proved a winner as the retail giant looked to increase memberships to Amazon Prime in the key festive retail season. Growth slowed substantially as the pandemic used on, with the streaming service drawing in 15% of new subscribers in the final quarter.

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