Good Morning Britain producers reportedly held a “crisis meeting” following Wednesday’s interview – or lack of – with Patsy Palmer.
The 48-year-old star spoke to hosts Ben Shephard and Susanna Reid via video link from her home in Malibu, California, but it didn’t last long.
Patsy, 48, was not impressed with the strap line accompanying her appearance, which read: “Addict to Wellness Guru.”
Looking stony-faced, the former EastEnders actress decided to cut the chat short and told Ben and Susanna:
She said: “You know what, I don’t even want to do this interview, because I don’t even want to look what it says at the bottom of that screen.
“So I am just going to switch off, do a real Piers Morgan, and say it’s not okay to have ‘addict to wellness guru’ on the bottom of the screen.”
It’s now been claimed that Patsy’s reaction, along with Piers Morgan quitting his role as GMB host, has left bosses concerned about the ITV show’s dwindling reputation.
A show source said: “On Thursday, the GMB production team were summoned to a meeting about the handling of Patsy’s chat.
“Her interview was viewed as a disaster as obviously upsetting anyone is the last thing anyone would want.
“It was made clear to some members of the team that this was a crisis meeting as there were issues that needed addressing quickly,” they added to The Sun.
Since Thursday, Patsy has broken her silence about her reaction and admitted she’d become increasingly annoyed with Susanna and Ben’s line of questioning.
In a now deleted post began by apologising to fans who wanted to hear some positive news from her before blasting the trolls telling her ‘to get over yourself’ following her antics.
She began: “My apologies to anyone that wants to hear good news as I have great faith that considering what is going on in the world right now there are some people that do.
“I keep seeing people saying ‘Get over yourself’, I have gotten over my old self years ago and no longer wish to discuss it when I only have 5 minutes of air time.”
The Mirror has contacted an ITV representative asking for comment.