Hippy days end for WhatsApp | Business | The Sunday Times – The Times

In 1980s California, it was not uncommon to walk into a shop and be greeted by a sign that read: “No Shoes, No Shirt, No Service.”

These had apparently caught on in the 1970s as a reaction to barefoot hippies. Long after the peaceniks faded from view, those signs stuck around. Looking back, it seems an oddly aggressive way to welcome someone in. The signs eventually disappeared.

Perhaps Mark Zuckerberg misses those days. The Facebook chief executive last week imposed his own version of the “No Shoes, No Shirt” edict upon the two billion-plus people who use WhatsApp, Facebook’s free messaging service.

WhatsApp ordered users to accept the changes as of yesterday. Under the new terms, WhatsApp will collect limited data on messages between users